This fall’s trendiest ingredient smells kind of gross, but tastes incredible

Once tucked away in specialty Asian markets, miso is now a supermarket staple, popping up in everything from Michelin-starred tasting menus to TikTok recipe hacks. Miso is more than an ingredient; it’s a culinary trendsetter. Despite its pungent smell, one spoonful can transform soups, sauces and marinades into dishes layered with deep, savory complexity. A long shelf life, enhanced immunity and improved digestion add to its appeal.

The rise of funky flavors

The cultural palate is shifting. For decades, funky ingredients were relegated to niche corners of the culinary world, enjoyed primarily by those who grew up with them. Today, adventurous eaters embrace strong, fermented flavors with open arms.

Miso, a paste made from fermented soybeans, rice or barley, fits squarely into this trend. Long beloved in Japanese kitchens, it now inspires a wave of experimentation across global cuisines. Chefs use it to add instant depth, whether to roasted vegetables or to ice cream. Home cooks whisk it into salad dressings or stir it into weeknight soups for a fast umami boost.

Why miso works

Smell and taste are closely linked, but miso challenges assumptions. While its aroma can feel overpowering to the uninitiated, the flavor is surprisingly balanced, comprising a salty, sweet, earthy and deeply savory profile.

Science explains part of its magic. Fermentation creates glutamates, the compounds behind umami, often called the fifth taste. This is the same sensation that makes Parmesan cheese, soy sauce and mushrooms so irresistible. In other words, miso delivers complexity and comfort in a single spoonful.

From humble kitchens to fine dining

Like many global flavors, miso first gained traction in humble settings: Japanese home kitchens, ramen shops and small izakayas. Its American breakout began in the 1980s, in miso soup bowls served alongside sushi. But the current trend reflects a broader rethinking of what fermented foods can be.

Today, fine dining chefs deploy miso in unexpected ways. They use it as a glaze for black cod, fold it into caramel for dessert, or even whisk it into cocktails. Its versatility has made it a darling of the culinary avant-garde while still being approachable enough for weeknight cooking.

A global ingredient with deep roots

Miso has been part of Japanese culinary tradition for centuries, with regional variations ranging from the lighter, sweeter shiro miso to the darker, saltier aka miso. It’s considered a cornerstone of Japanese home cooking, where it adds both flavor and nutrition.

What’s changed in recent years is its global reach. Food trucks and pop-ups experiment with miso butter on burgers or miso-mayo on fries. Social media recipes showcase miso-maple-glazed Brussels sprouts or miso chocolate chip cookies, introducing the ingredient to audiences who might never have tried traditional miso soup.

Cooking at home

The beauty of miso is its accessibility. A single tub, stored in the fridge, can last for months and elevate dozens of dishes. For fall cooking, it pairs well with seasonal produce: whisk it into dressings for roasted squash, blend it with butter for corn on the cob or stir it into broths for hearty soups.

It can also shine in unexpected ways. One standout example is tomato miso jam, a sweet, savory, umami-packed spread that transforms simple toast, cheese boards or even roasted vegetables into something restaurant worthy. By pairing the brightness of tomatoes with the depth of miso, this jam shows just how easily miso can cross from savory to sweet applications in home kitchens.

It’s also a low-risk way for hesitant cooks to experiment with fermentation. Unlike some trendy ingredients, miso requires no prep; just scoop and stir.

The future of funky

Miso isn’t alone in redefining the American palate. It’s part of a larger wave of fermented, pungent ingredients that are finding mainstream appeal in dishes like kimchi mac and cheese and gochujang tofu. What unites them is their ability to deliver bold, layered flavors while aligning with health-conscious eating trends.

Expect to see miso continue to appear in more creative applications, from plant-based cooking to desserts. Grocery store shelves are already expanding with flavored miso pastes, miso dressings and even miso ramen kits, reflecting growing consumer demand.

The bottom line

Miso embodies the paradox at the heart of today’s food culture; it smells funky, but tastes unforgettable. It reflects both the global exchange of flavors and the appetite for bold experimentation that defines this culinary moment.

So if you’re looking for this fall’s trendiest ingredient, don’t let the aroma scare you off. That spoonful of miso might just turn your next dish into something extraordinary.

Shruthi Baskaran-Makanju is a food and travel writer and a global food systems expert based in Seattle. She has lived in or traveled extensively to over 60 countries, and shares stories and recipes inspired by those travels on Urban Farmie.

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