COVID-19 continues to literally take the wind out of the Gorge economy.
Dakine is ending its 34-year presence in Hood River.
The Torrance, Calif., based sports equipment company will vacate its Portway offices and move its global headquarters to California.
Dakine officials in Hood River did not disclose the timeline for the move, though vice president of sales Chico Bukanovsky provided this email statement from the company on Monday:
“Our focus at Dakine has and always will be serving our consumer by staying committed to developing trusted, innovative, sustainable, purpose driven product for the water, mountains and lifestyle in between.” A number of employees currently based in Hood River were offered the opportunity to relocate and continue moving forward. In support of the remaining 39 employees, the company is offering severance packages as well as extended healthcare and career counseling services. “This challenging decision was based on the significant pressure the impacts of the COVID pandemic have had on the business,” the company said in an emailed statement Monday.
The statement continued, “As the brand moved from Maui to Hood River to cement the business in the wind and kite space over 36 years ago, it is now moving to its new home in Southern California to further pursue the global opportunity in lifestyle, travel, and accessories -– while still maintaining focus on the core sport equipment categories of surf, snow, and bike.”
Dakine arrived in Hood River in 1986, located first in the east portion of the Full Sail Brewery buiding, moving to the former Expo Center in 2008 and in 2011 into current quarters across from Waterfront Park in a building owned by Key Development. Key Development officials have not responded to requests for comment.
Dakine issued this emailed statement on Tuesday:
“This challenging decision was based on the significant pressure driven by the COVID pandemic, and although this decision was difficult to make, in no way reflects any change to Dakine’s commitment to developing the most trusted, purpose driven product for the outdoor community it serves. Hood River’s heritage built over the past 36 years will not be lost. As the brand moved from its birthplace of Maui (where a Dakine Brand shop still remains) to Hood River commenting the wind and kite categories, it now moves to its new home in Southern California to further pursue the global opportunity in lifestyle, travel, and accessories — while still maintaining focus on the core sport equipment categories of surf, snow, and bike.”
Dakine is ending its 34-year presence in Hood River.
The Torrance, Calif., based sports equipment company will vacate its Portway offices and move its global headquarters to California.
Dakine officials in Hood River did not disclose the timeline for the move, though vice president of sales Chico Bukanovsky provided this email statement from the company on Monday:
“Our focus at Dakine has and always will be serving our consumer by staying committed to developing trusted, innovative, sustainable, purpose driven product for the water, mountains and lifestyle in between.” A number of employees currently based in Hood River were offered the opportunity to relocate and continue moving forward. In support of the remaining 39 employees, the company is offering severance packages as well as extended healthcare and career counseling services. “This challenging decision was based on the significant pressure the impacts of the COVID pandemic have had on the business,” the company said in an emailed statement Monday.
The statement continued, “As the brand moved from Maui to Hood River to cement the business in the wind and kite space over 36 years ago, it is now moving to its new home in Southern California to further pursue the global opportunity in lifestyle, travel, and accessories -– while still maintaining focus on the core sport equipment categories of surf, snow, and bike.”
Dakine arrived in Hood River in 1986, located first in the east portion of the Full Sail Brewery buiding, moving to the former Expo Center in 2008 and in 2011 into current quarters across from Waterfront Park in a building owned by Key Development. Key Development officials have not responded to requests for comment.
Dakine issued this emailed statement on Tuesday:
“This challenging decision was based on the significant pressure driven by the COVID pandemic, and although this decision was difficult to make, in no way reflects any change to Dakine’s commitment to developing the most trusted, purpose driven product for the outdoor community it serves. Hood River’s heritage built over the past 36 years will not be lost. As the brand moved from its birthplace of Maui (where a Dakine Brand shop still remains) to Hood River commenting the wind and kite categories, it now moves to its new home in Southern California to further pursue the global opportunity in lifestyle, travel, and accessories — while still maintaining focus on the core sport equipment categories of surf, snow, and bike.”
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