1926 — 100 years ago

District selling is mistaken idea. One of the most interesting talks given here in a long while, was heard at Dee last Saturday night, when the Apple Growers Association brought to an end a very successful series of meetings between members and prospective members and officials of the association. [Dr. Nelson] decried the efforts of farmers toward direct selling of their produce and said that many a farmer, who is skilled in producing his crop, lacks the education necessary to be able to sell directly to the consumer his products. Too often the farmer overlooks the necessity for putting his produce in an attractive package, for he does not know that the consumer buys, to a large extent on the external appearance of a container.