Netflix will not raise its takeover offer for Warner Bros. Discovery, effectively ceding the media giant to a rival bid from Paramount Skydance

Netflix will not raise its takeover offer for Warner Bros. Discovery, effectively ceding the media giant to a rival bid from Paramount Skydance

Paramount Skydance, run by pro-Trump technology heir David Ellison, was poised to take control of Warner Bros. Discovery on Thursday after Netflix said it would not raise its takeover offer, ending one of the biggest media bidding wars in a generation.

The deal puts a constellation of media properties — from CNN to Nickelodeon to HBO — under the control of the family led by Oracle tycoon and White House ally Larry Ellison.

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