Two-thirds (67%) of U.S. small-business owners plan to pursue funding for their business within the next 12 months, according to a new NerdWallet survey.

To stand out in the highly competitive credit card market, issuers often load up their advertising with features and perks that sound impressive. But the truth is, many of these benefits are offered by most credit cards. They’re nice to have, but they won’t help differentiate one card from another.

Take “zero fraud liability,” for example. This isn’t so much a feature as it is U.S. federal law. Essentially, all cards have it.

Originally published on nerdwallet.com, part of the BLOX Digital Content Exchange.