Celebrated director Park Chan-wook's star-studded murder comedy "No Other Choice" opened Asia's biggest film festival Wednesday, which is launching its first fully-fledged competition lineup as South Korea projects its soft power worldwide.

The 30th edition of Busan International Film Festival (BIFF) arrives after the global success of critical works exploring Korean culture and experiences, such as "Squid Game", "Parasite" and this year's megahit "KPop Demon Hunters".

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.