Methodology

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This analysis draws on data from Google Trends, a publicly available tool that measures the popularity of internet search terms over time and across different geographic regions. Rather than providing absolute search totals, Google Trends provides relative search popularity by indexing from 0 to 100, where 100 represents the relative peak in popularity and lower index values indicate lower search frequency. State-level scores are relative to that individual state, allowing for normalized state-to-state comparisons.

In order to determine the states with the fastest-growing appetite for cruise travel, researchers at Dunhill Travel Deals compared search interest for the term “cruises” across all 50 states and Washington, D.C. for the full-year 2022 and 2025 time periods. States were ranked by the percentage change in average relative search interest from 2022 to 2025, and in the event of a tie, the state with the larger relative search interest in 2025 was ranked higher. The most searched cruise line was also calculated for each state.

For complete results, see The States With the Fastest-Growing Appetite for Cruise Travel on Dunhill Travel Deals.

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