The first week of August 2013 was World Breastfeeding Week, and it was celebrated worldwide. The theme was Breastfeeding Support: Close to Mothers. It highlights the importance of providing support to breastfeeding families.

Infant feeding is one of the most important decisions new families make. Evidence shows that breastfeeding is the ideal way to feed an infant. Research shows that infants who are not exclusively breastfed for their first six months of life are more likely to develop a wide range of chronic and acute diseases, including ear infections, diarrheal diseases, asthma, Sudden Infant Death Syndrome, obesity and respiratory illnesses.