Though social issues have been incorporated into TV shows more organically lately, the “very special episode” was a small-screen staple for decades. These episodes deal with societal woes like drug/alcohol abuse, crime, and violence — or, alternatively, death and other facts of life — in PSA-like storylines that were often resolved by the end of the hour or half-hour.

And very special episodes were often “cynical marketing opportunities as much as a desire to serve the public,” Arthur Smith, a former assistant curator at the Paley Center for Media, explained to The Atlantic in 2015. “Very special episodes were always scheduled for sweeps weeks, and so clearly had ratings expectations.”

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