New license plate honors conservation efforts at Oregon Zoo

Oregonians have a new license plate design option, and like many others, it honors conservation efforts in the state. 

The Oregon Driver and Motor Vehicles Services on Nov. 3 began offering an Oregon Zoo license plate, inspired by Portland’s nickname of Rose City and the zoo’s endangered Asian elephant population. Portland-based artist Jeremy Nichols designed the plate. 

The Oregon Zoo license plate costs $40 when first ordered and at each registration renewal, in addition to regular title, registration and plate fees. About $35 from the surcharge will go to the Oregon Zoo Foundation to support conservation education, species recovery and animal well-being at the Oregon Zoo. Oregonians must pay the surcharge or redeem a pre-paid voucher to get the plate. 

The zoo plate joins dozens of specialty registration plates, including Crater Lake, Oregon Ducks, Oregon State Beavers, pollinator paradise, salmon, Smokey Bear and wine country. 

The plates are only available to passenger vehicles. The plates can be purchased at any Oregon Driver and Motor Vehicles Services office, by mail or online. 

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