Girls’ nights? Women say they’re a must every 22 days

And for most women, wine is what sets the tone.

In a world that often feels like it’s rushing by, a glass of wine and a night with close friends might be one of the most grounding things we can do.

Bezel Wines commissioned a nationwide survey of 2,000 women, conducted by Talker Research, to better understand what makes a girls’ night meaningful and how (and when) they’re used to reconnect.

The results? Nearly eight in 10 women (78%) agree that girls’ nights are necessary to feel recharged, not just a nice-to-have.

Girls’ nights offer a key opportunity to reconnect, and for most women, creating the right environment starts with wine. Eighty-eight percent say wine is the beverage of choice for the ultimate girls’ night, more than double any other beverage.

And it’s one of the first things they reach for: 85% say they open a bottle within 16 minutes of the first guest arriving, signaling that the night has officially begun.

“Wine plays such a unique role in how we connect with others,” said Bezel winemaker Jane Dunkley. “You don’t need a fancy spread or a curated vibe. It’s about choosing wines that make everyone feel welcome — whether you’re opening our Cabernet Sauvignon to pair with a grilled cheese sandwich, or Chardonnay with chips and French onion dip.”

In addition to wine, women cite food as another key element of a great girls’ night — though preferences vary.

Thirty-one percent prefer classic charcuterie (think cheese, crackers, and cold cuts), while sliders, wings, chips and guac are also popular picks. Sweet treats like cookies and cupcakes follow behind at 11%.

While 62% of women said they’d choose a girls’ night over a romantic dinner with a partner, what defines the night isn’t the activity; it’s the conversation.

Eighty-three percent say they prefer unstructured talk over any planned entertainment. Top topics? Juicy updates from their own lives (19%), relationships (15%), and family updates (13%) led the way, far outpacing work drama or celebrity news.

“There’s something powerful about slowing down and creating space for real conversation,” Dunkley added. “We believe it’s those ordinary rituals, a bottle of wine, a snack you love, a night with friends, that often turn out to be the most extraordinary.”

The stakes are high, but the pressure doesn’t have to be. The survey found that hosting duties are flexible, with nearly 60% saying there’s no official host in their friend group.

Favorite activities include watching movies (66%), dancing (55%), or cooking together (45%). For those who are next on deck, adhering to any of these activities or pairings will ensure a great Girls' Night.

Survey methodology:

Talker Research surveyed 2,000 women 21+ who drink wine and go to girls' nights; the survey was commissioned by Bezel and administered and conducted online by Talker Research between Aug. 18 - Aug. 22, 2025.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.