Nearly 20% of Americans have never received flowers from their partner

A new survey of 2,000 Americans looked at the role flowers play for people both in their romantic lives and beyond.

Results showed just a quarter (24%) of those in relationships who think their partner has a favorite flower are actually able to name their loved one’s preferred bloom.

The survey conducted by Talker Research on behalf of BloomsyBox also found a similar number (22%) of those in relationships don’t know what their partner’s favorite flower even looks like.

The results suggest many romantics may need to engage their partner’s flowery side a little more when trying to impress, but findings showed they’re also very prominent in apology.

Nearly three in four (73%) said they'd accept flowers as a way to make up for missteps, the top ones including saying something hurtful, forgetting a special date and showing up late.

A forgiving portion of respondents even said flowers help them more easily forgive a partner missing special dates like Valentine's Day (29%) or a birthday (28%).

"Flowers have long been a symbol of love and appreciation, but it's clear that in modern relationships, they serve as much more,” said Juan Palacio, CEO of BloomsyBox. “They’re a way to communicate emotions, repair missteps and show thoughtfulness, even when words fall short. Flowers remain a timeless way to strengthen connections and make everyday moments more meaningful."

A lucky quarter (25%) of those in relationships said they receive flowers monthly or more from their partner and a similar number (24%) receive them a few times a year.

Nearly a fifth (19%) sadly say they never receive flowers from their significant other.

However, when they do receive surprise flowers, the overwhelming majority of people feel loved (63%) or appreciated (41%). The survey also tested how well Americans could recognize popular blooms — with mixed results.

While most were able to correctly identify a sunflower (76%) or a rose (68%), fewer than four in 10 could name an orchid (38%), and just one in 10 recognized a ranunculus (9%), making it the least-identified flower overall.

While roses remain a top pick for older generations, younger Americans, particularly Gen Z and millennials, are leaning toward alternative blooms.

Gen Z showed a preference for tulips (21%) and sunflowers (11%), while millennials gravitated toward sunflowers (12%) and lilies (7%).

“Flowers have always been a timeless expression of love, but the survey highlights how they’ve evolved into a meaningful gesture for a range of occasions,” added Palacio. “It’s interesting to see how different generations use flowers to convey emotions, whether it's to show affection, express regret, or simply brighten someone’s day. Flowers remain one of the most personal and heartfelt ways to strengthen relationships.”

Survey methodology:

Talker Research surveyed 2,000 Americans; the survey was commissioned by BloomsyBox and administered and conducted online by Talker Research between Aug. 20 - Aug. 25, 2025.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.