THE GORGE — Trisha Schales remembers exactly where she was when the phone call came: REI Experiences, a branch of the retail store she guided trips for, was suddenly and unexpectedly closing at the start of 2025.

Rather than stepping away from the outdoor industry, Schales decided to turn the setback into opportunity. She bought the unused expedition gear from the retailer and launched her own guiding business based in the Pacific Northwest — Trails Diverged.