Local designer’s time to shine with game poster

The poster series began in the 2017-2018 season and raises money for the Trail Blazers Foundation, which helps underserved families, nonprofit organizations and schools across Oregon and southwest Washington.

The poster was unveiled Sunday during the game against the Oklahoma City Thunder.

Van Cleave said he had mixed feelings when he found out he was chosen to design a poster.

“Back in the end of August the Blazers reached out to us,” Van Cleave said. “There was some excitement and some trepidation about doing it. Sports fans can be pretty harsh, especially without having a lot of context. For this poster series the Blazers marketing team really wanted individualism and originality to show through.”

Inspiration for the poster came from the iconic Mickey Mouse wristwatch and Damian Lillard’s ability to score in the crucial last seconds of a game. The team’s 50th anniversary is commemorated in the date section of the watch’s face.

Van Cleave’s signature cartoon/character designs were also incorporated into the poster.

“Anybody who watches the Blazers knows who Damian Lillard is. Anybody who knows who Damian Lillard is knows he’s pretty clutch at the end of games and they have coined that ‘Dame Time,’” Van Cleave said. “I decided to do a wristwatch in the theme of an old Mickey Mouse style watch with his hands rolling around. But instead, it’s the Blazer’s mascot and all the numbers are zeros. So, it was kind of a ‘Dame Time’ theme.”

The poster has no official name, but has been dubbed “Dame Time” by fans, Van Cleave said. Reception has been great as well, he said.

During the game, Van Cleave presented a copy signed by the entire team to a season ticket holder. Ten other posters were signed, auctioned off and given to management.

After being featured on the jumbotron Van Cleave was walking back to his seat when he was stopped and praised with high-fives by multiple fans.

This opportunity came in the right time for Van Cleave’s design studio, Wild Giant Studio: The studio had set a goal to establish their presence locally.

“2019 was a year we really wanted to expand a little bit more of our work and our reach,” Van Cleave said. “Being from TD, we’ve never done anything locally. We do a lot of contract work for bigger brands and other design firms. This worked with us wanting to put ourselves out there in the community more. So, this felt like a good first step to help with that process.”

“We’ve worked with big brands and teams before, but this one was near and dear and with the opportunity to help with some charity it was something we thought was the right time and the right fit,” Van Cleave said.