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Conservative estimates put 15,000 cruise- ship tourists on the streets of The Dalles in 2019, according to The Dalles Mainstreet Program.

And they had money.

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Passersby may not notice much in the way of changes when they walk or drive past the site of the new Neon Sign Museum at the corner of Third Street and Court strees in The Dalles, but looks can be deceiving.

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A neon sign museum may be sited in downtown The Dalles within the next two years, which city officials believe will attract more tourists and create other economic development opportunities.