Travelers no longer just chase beautiful places, comfort, or escape. In 2026, many seek something deeper; a story worth bringing home.

United States travelers may be turning away from large-scale cruise ships in favor of smaller, more tailored options. The latest consumer research from Internova Travel Group, one of the world's largest travel services companies, points to growing interest in boutique voyages and personalized travel despite a record 20% increase in expedition cruise prices. 

For the first time in its more than 100-year history, the Appalachian National Scenic Trail has entered the National Park Service visitation rankings.