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Quality, not quantity, gives cannery edge
News

Quality, not quantity, gives cannery edge

  • Mark Gibson
  • Updated

Instead of trying to market their product based on price, Muirhead Canning Company focuses on quality. “We're selling directly to the consumer. We're selling based on quality, not price or volume. Our product tastes better — we compete with the home canner,” Russel Laughmiller, who purchased the cannery in 2006, explained.

Opinion

ANOTHER VOICE: A farmer grew up with Harvest Fest

  • MIKE OATES

Thirty-one years ago a group was putting together a harvest event at the old Diamond Fruit Cannery on Cascade Street. They wanted some orchard participation so I, being a young orchardist with apples abundant but little money, picked some Golden Delicious apples, grabbed a bunch of used paper grocery bags, an old scale, and a pocket full of change and headed down to the event.

Kaleidoscope

An interview with company president David Garcia

  • Updated

Wyoming native David Garcia has been with Diamond for more than a third of its existence, including the last three years as president, and chief financial officer for 10 years before that. He started as an entry-level accountant in 1978, a few years after graduating from University of Wyoming.