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PORTLAND, Ore., Jan. 18, 2022 /PRNewswire-PRWeb/ -- A new study by Lytics, a customer data platform, finds that an over reliance on third-party data will lead to a large impact on marketing ROI in 2022 and 2023. The research, conducted in conjunction with Sapio, found that 86% of marketing decision makers say that their marketing and advertising is reliant on data from third-party cookies and that 62% of senior marketers (VP and higher) anticipate a large financial impact on marketing ROI as a result of their end.

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BEAVERTON, Ore., Jan. 11, 2022 /PRNewswire/ -- The CHP Group (CHP), the authority and partner of choice in integrative healthcare, announced today the elevation of David Audley to the position of Chief Marketing Officer. Audley, who has been serving as the Director of Business Development at CHP, has been promoted effective January 1, 2022.

PORTLAND, Ore., Jan. 5, 2022 /PRNewswire/ -- Direct Marketing Solutions (DMS), a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, today announced the acquisition of Mailing Services of Pittsburgh's (MSP) Freedom, Pennsylvania plant assets, expanding the company's reach to the Eastern part of the United States.

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Considering the entire 2020 season was in jeopardy of not being played due to the COVID-19 pandemic, the fact the Badgers were even playing a postseason game deserved some amount of attention. A clash of styles made this matchup semi-interesting. But when the bowl’s sponsor is more interesting than the actual game, that tells you where this one fell on the hype-meter.