Long known as a stretch of prairie most travelers pass over, Nebraska is working to change its reputation. And in towns like Alliance and Valentine, visitors are discovering family-friendly adventures ranging from quirky roadside attractions to kayaking rivers under star-studded skies. The state’s “Good Life is Calling” campaign aims to redefine Nebraska’s image, highlighting communities … Read more

It’s always game day somewhere for sports tourism, now one of the globe’s fastest-growing travel sectors. According to a recent report published by the World Economic Forum, the sector is set for runaway growth. Valued at $609 billion in 2023, it is predicted to be worth more than $1.7 trillion by 2032. Sports tourism is … Read more

Big Sur might get all the attention, but keep driving south and you’ll hit Highway 1’s best-kept secret, San Luis Obispo County. Here, road-trippers can ride Clydesdales through rolling hills, tour wine country in a vintage motorcycle sidecar, watch elephant seals spar during mating season, see humpback whales leap from the water, and end the … Read more