(BPT) - Key Takeaways
- MarCom and PR professionals aim for better brand visibility in today's AI-powered, zero-click world, and need to assess their AI impact.
- Brandpoint Optimizeâ„¢, Brandpoint's first-to-market solution, shows where brands appear in AI-generated answers, providing clear guidance on how to improve brand visibility.
- Compounding paid and earned also builds AI credibility.
- Paid and earned content can become an integral part of communications strategies for a competitive edge in AI brand visibility.
How consumers seek information has fundamentally changed in today's AI-driven digital environment. Half of today's consumers use AI-powered search, and are instantly provided with AI summaries. That means they no longer click on search results, leading to today's zero-click phenomenon. The AI impact on searches is huge: Gartner predicts mass adoption of LLMs instead of traditional searches will result in doubling PR and earned media budgets by 2027.
PR and MarCom professionals are asking: How can you measure a brand's AI visibility in 2026? After working hard on content creation to tell a brand's story, how do you know if your sponsored content and earned media placements are showing up in AI summaries?
Brandpoint has the answer: Brandpoint Optimizeâ„¢, the industry's first all-in-one solution to create, distribute and measure brand campaigns across paid and earned media. This innovation helps to provide smart strategies to understand and enhance your brand's AI visibility.
"The comms industry is rapidly evolving, with AI now deciding what consumers see in search results," said Lisa Jilek, CEO of Brandpoint. "While PR and marketing professionals have trusted our network to get their content in front of the right audiences for 30 years, Brandpoint's new suite of predictive intelligence tools is changing the face of MarCom planning today."
The power of compounding paid and earned
Brandpoint's solution creates well-structured paid content to create a searchable footprint, building authority and engagement signals that AI systems recognize. Added to that is earned coverage, which gets re-syndicated via paid channels to validate that footprint and further enhance AI visibility.
How to evaluate the quality of your brand visibility in AI responses
Brandpoint helps PR and marketing pros prove the impact of their work with the first-to-market, all-in-one solution for effective brand storytelling, offering premium content placement, earned editorial coverage and measurable AI visibility.
In addition, Brandpoint now connects every campaign directly to measurable AI visibility with Brandpoint Optimize™, providing actionable intelligence on campaign performance and — more importantly — what to do next.
With the launch of Brandpoint Optimizeâ„¢, brands can distribute branded content at scale, drive earned media pickup and see how their content surfaces in AI-driven searches.
Brandpoint doesn't just place content; it places content where the results can expand. Premium distribution builds editorial presence, and editorial presence builds AI visibility.
— Stacy Stusynski, Brandpoint
Measuring your branded content's impact on AI search
For the first time, PR and MarCom leaders will have access to reports designed to help them understand the quality of their AI visibility, as well as how audiences and competitors behave. They can then use those insights to plan and execute smarter campaigns. This is the capability the industry has needed, and a category only Brandpoint could create.
"Since the AI revolution swept the industry, our clients have been asking, 'How do we know our content is showing up in AI, and how do we prove it?'" said Stacy Stusynski, chief commercial officer, Brandpoint. "Nobody had a good answer, so we created one."
Three reasons only Brandpoint could create this solution
Building this capability required Brandpoint's 30 years of experience and expertise that no competitor can replicate overnight:
1. Decades of learning from PR industry insights and MarCom behavior data.
2. A proprietary network of high-authority news and media online publications.
3. The infrastructure to connect distribution and editorial coverage to measurable outcomes.
That foundation makes the difference, and is the reason Brandpoint was the only company that could deliver the solution.
"Brandpoint doesn't just place content; it places content where the results can expand," explained Stusynski. "Premium distribution builds editorial presence, and editorial presence builds AI visibility."
How to gain a competitive edge in AI visibility
Brandpoint Optimizeâ„¢ helps turn your paid and earned content into real-time communications strategies, giving your brand a competitive edge.
AI visibility builds brand authority in 2026. Now, for the first time, enterprise leaders can measure every step of that chain and act on what the data shows.
Frequently asked questions:
How can you make content more attractive to AI crawlers?
Well-written, clearly structured, timely and credible content is perceived as more authoritative. Creating subheads similar to common queries, using bullet points, citing credible sources and using relevant quotes are all tactics that help content be more "visible" to AI.
Brandpoint aims to create and distribute high-quality, human-written content that meets all these criteria, speaking directly to your target audience with clarity, authority and authenticity.
What does Brandpoint Optimizeâ„¢ provide?
- Paid Placement: Article placement and companion release on Brandpoint's exclusive, highly indexable, 800+ premium publisher network.
- Earned Media: Turn that distribution into earned editorial coverage promoted to thousands of editors.
- AI Visibility Report: Measure the impact on your brand's AI visibility with actionable insights and recommendations on what to do next.
What does the Brandpoint Optimizeâ„¢ report include?
The AI Visibility Report offers numerous insights, including:
- Your brand's visibility in leading AI search engines.
- How your brand's visibility is impacted by content distribution.
- Share of voice in your product category.
- Brand sentiment within AI responses.
- Recommendations for content and distribution strategies.
PR and MarCom professionals are at the forefront of the new AI visibility economy, and Brandpoint's innovation has created the industry's first AI visibility solution at scale.
"We're not just keeping pace with how brands get found today," said Jilek. "We're leading it."
Learn more about how to measure your brand's AI visibility at Brandpoint.com.
