"Australian EOFY Sale by Ezmio Beauty"As salon prices keep climbing, the 100% Australian-owned nail brand says women can get the same glossy, weeks-long results at home and pocket the difference.
AUSTRALIA - 26 June, 2026 - A standing salon gel manicure can quietly cost a woman well over $1,500 a year. Ezmio Beauty thinks that money belongs back in her pocket — and right now, through midnight on 30 June, the 100% Australian-owned brand is making the switch irresistible, with up to 50% off in its End-of-Financial-Year Sale, one of its biggest promotions of the year.
The math is hard to argue with. A salon gel manicure typically runs $50–$70 a visit, and most regulars rebook every two to three weeks — well over $1,500 a year. Add removals, nail art and the occasional set of extensions, and that "little treat" edges past $2,000, making it one of the most expensive beauty habits going. A one-time Ezmio kit replaces it entirely, with refills that cost a fraction of a single salon visit.
This year's EOFY savings span the brand's entire catalogue:
20% off sitewide across more than 100 HEMA-free, one-step gel polish colours, plus builder gels, soft gel extensions, curated at-home nail kits, nail art and salon-quality nail prep essentials.
25% off starter kits, designed for every experience level — from first-timers to seasoned DIY manicurists.
50% off gel press-on nails — the deepest discount of the sale — for those who want a salon-style finish in minutes.
"The end of the financial year is one of our favourite times to give back to our community," said Rochele, Co-Founder of Ezmio Beauty. "Whether someone has been wanting to try at-home gels for the first time or is ready to restock their favourite shades, this is the best chance all year to do it for less. And with 50% off our press-ons, a salon-worthy set has never been more affordable."
Founded in 2020, originally as Esmio Australia, by four nail-obsessed Australian women, Ezmio Beauty is on a mission to help people achieve salon-quality manicures at home, without the time, mess or cost of a salon visit. The brand's HEMA-free gel systems are formulated to be gentler on natural nails, and its product line spans one-step gel polish (no base or top coat required), builder gel, pre-buffed soft gel extensions, and press-on nails, everything needed to go from bare nails to a glossy, salon-worthy finish in one sitting.
The catch? It won't last. The End of Financial Year Sale runs now through midnight on 30 June at ezmiobeauty.com. Ezmio Beauty ships Australia-wide and internationally, with free express shipping on all Australian orders over $150. When the clock runs out, prices return to normal, and the difference goes straight back to the salon.
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Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Ezmio Beauty Declares War on the $2,000 Manicure Habit: End-of-Financial-Year Sale Hands Women Back Their Beauty Budgets.
