(BPT) - Rising grocery bills, higher gas prices, insurance premiums ticking up; all of it adds up to more Americans feeling financially squeezed. So, when the country's largest employer of hourly U.S. autoworkers says it is opening its employee pricing to the public, it's worth understanding what's on the table and what's behind the announcement.
Starting May 1, Ford is launching a new pricing program "American Value for American Values" which will run through July 6 and offer employee pricing on most new 2025 and 2026 Ford and Lincoln vehicles to all U.S. customers. You pay what a Ford Motor Company employee pays, which is their pricing, well below the Manufacturer's Suggested Retail Price. The program can save buyers anywhere from several hundred to several thousand dollars depending on the vehicle.
To get the price, you won't need to hunt down and wait for a rebate, clip a coupon or negotiate on the lot. The price is the price.
The initiative from Ford is tied to America's upcoming 250th anniversary — the semiquincentennial — and the company says it's not just a limited-time sale; it's a gesture of gratitude toward the customers and communities that have supported Ford for over a century.
"You are not just customers to us. You are the reason we show up to work," said Andrew Frick, president of Ford Blue and Model e. "We want to treat you like family, and that extends to employee pricing on our new vehicles."
Ford has been building vehicles in America for nearly 125 years — almost half of the country's entire history. The company employs more U.S. hourly autoworkers and assembles more vehicles domestically than any other automaker, a legacy that traces back to Henry Ford's introduction of the $5-a-day wage in 1914, a move widely credited with helping build the American middle class.
That history is central to the campaign's message.
This isn't just about discounts on vehicles — Ford is anchoring it to something bigger: the idea that in a moment when the country feels loud and divided, there's value in leaning into the things that still hold people together — hard work, community and showing up for your neighbors.
What vehicles are included?
The list is broad. Most new 2025 and 2026 Ford and Lincoln models are eligible, including some of the brand's most popular nameplates:
Trucks: F-150, Maverick, Ranger, Super Duty (select trims)
Electric vehicles: Mustang Mach-E, F-150 Lightning, E-Transit
Commercial: Transit Van
Lincoln: Corsair, Nautilus, Aviator, Navigator
Some specialty and limited-production models are excluded, including the Raptor lineup, Mustang GTD and certain high-trim Super Duty configurations. A full list of eligible vehicles is available at Ford.com or through local dealerships.
What about electric vehicles?
Electric vehicle buyers can not only save with employee pricing but also take advantage of Ford's ongoing Power Promise program, which includes a complimentary home charger and standard installation, a frequently cited hurdle for first-time EV owners. The Power Promise also includes 24/7 EV support, roadside assistance, access to over 25,000 Tesla Superchargers via an available adapter and an 8-year, 100,000-mile battery warranty.
Ford has a long history of investing in U.S. workers, factories and communities, so it's not just a promotion with a patriotic bow on it.
"Value is not only about what you pay," Frick noted. "It is also about what a company stands for, where it invests and who it shows up for."
Whether or not you buy the sentiment, the math is straightforward: Employee pricing means real savings on vehicles that millions of Americans already depend on for work, family life and everything in between.
The American Value for American Values program runs from May 1 through July 6, 2026. If you've been in the market for a new truck, SUV or EV, this is one of the rare moments where a major automaker is offering its internal pricing to the public — no strings, no negotiation, no catch.
For more details, visit Ford.com or contact your local Ford dealer.
