(BPT) - Ready-to-drink (RTD) beverages are having a moment. Vodka iced teas and vodka lemonades have become summer's hottest drink trend, covering the crowds in sports stadiums, lining the beaches, and flying from coolers during backyard hangouts. And Sun Cruiser Iced Tea & Vodka is leading the pack for good reason – made with real iced tea, premium vodka and without carbonation to achieve the perfect balance of light sweetness and big refreshment.
Whether you're rooting for your favorite team at a ballgame, vibing at a concert or unwinding at your go-to local bar, chances are you've probably spotted a Sun Cruiser can in the wild. Hospitality insiders agree: Sun Cruiser's super smooth, deliciously refreshing profile with no bubbles is the perfect choice when looking for something both familiar and fresh. And with just 1 gram of sugar, 100 calories and 4.5% ABV per 12oz. serving, Sun Cruiser's smooth flavor is the perfect choice for savoring the final days of the summer season.
New hospitality survey reveals increased interest in ready-to-drink beverages, with recent entrant Sun Cruiser Iced Tea & Vodka making waves across industry
Since launching in market just over a year ago, Sun Cruiser quickly became the fastest-growing RTD in on-premise locations nationwide, selling faster than long-established competitors like High Noon, Surfside and Nutrl1.
According to a recent survey2 of hospitality industry professionals conducted by Dynata, about 60% prefer RTDs when off duty, with 72% who said they choose RTDs instead of mixing a drink for themselves when off the clock. Among survey respondents who have tried Sun Cruiser, two-thirds say they would recommend it to others, with more than half crediting its convenience – particularly its portability and no-mix format – as major factors in their choice.
Savor the Last Summer Moments with Sun Cruiser
Curious to try the new RTD that hospitality insiders are buzzing about? The Sun Cruiser variety packs slide perfectly into any cooler situation — lakeside lounging, post-volleyball celebrations in the sand, pool parties and outdoor concert moments. It's the sweet spot between effortless and elevated. Sun Cruiser is available in a variety of flavors, including Classic Iced Tea, Peach Iced Tea, Raspberry Iced Tea, Lemonade + Iced Tea, Lemonade, Pink Lemonade and Strawberry Lemonade.
Summer days may be coming to an end, but Sun Cruiser is here to let the good times cruise all year long. Visit DrinkSuncruiser.com and follow @DrinkSunCruiser on socials to find Sun Cruiser near you and make the most of your warm weather days and transition into fall.
Please drink responsibly. If you or someone you know struggles with alcohol, visit Responsibility.org.
1 Nielsen CGA On Premise Data Total US L12W Through 6/14/25
2 About the Survey
1,000 U.S. Hospitality industry professionals aged 21+ at venues serving alcohol were surveyed in a project commissioned by Boston Beer and conducted by Dynata (formerly Research Now/SSI), an independent research firm, between June 21 and June 30, 2025. The maximum margin of sampling error was plus or minus 3 percentage points with a 95% level of confidence.
